OUR STORY
Establishing a strong brand and telling "Our Story" is crucial for Saginaw Intermediate School District to effectively communicate our values and mission to our community. By showcasing our unique identity and highlighting our achievements, we can build trust, establish credibility, and inspire others to join us in our mission to serve, innovate, and empower our community.
OUR MISSION
Serve. Innovate. Empower.
Saginaw ISD's purpose is to serve, innovate, and empower the students, families, communities, and stakeholders served throughout Michigan. To serve is to perform duties or services for another person or organization. To innovate is to make changes in something established, especially by introducing new methods, ideas, or products. To empower is to make an individual or community stronger and more confident.
BRAND
Welcome to Saginaw Intermediate School District's brand guidelines page, where we aim to provide a clear and comprehensive framework for representing our organization's identity. These guidelines outline the essential elements of our brand, including our logo, typography, color palette, and tone of voice, to ensure consistency and coherence across all our communication channels. By adhering to these guidelines, we aim to strengthen our brand and build a strong and lasting relationship with our staff, students, districts, and community.
PRIMARY COLOR PALETTE
SAGINAW ISD TEAL
PMS: 321C
R: 0, G: 140, B: 149
#008C95
COMPASS GRAY
PMS: 432U
R: 106, G: 111, B: 120
#6A6F78
WHITE
PMS: 000C
R: 255, G: 255, B: 255
#FFFFFF
EXTENDED COLOR PALETTE
Introducing the extended color palette into a design should be used sparingly and to only add dimension and texture when needed. The use of orange is to signify a positive external message, an “Orange Frog” branded event, or employee recognition.
LIGHTER GRAY
PMS: 427C
R: 208, G: 211, B: 212
#D0D3D4
DARK TEAL
PMS: 3165
R: 1, G: 74, B: 80
#014A50
ORANGE FROG
PMS: 2018
R: 255, G: 117, B: 0
#FF7500
OUR COMPASS
Our compass points north to symbolize finding one's way and staying on course toward a desired goal or destination. Saginaw ISD provides guidance to serve, innovate, and empower students and educators, helping them navigate the complexities of the learning process and reach their full potential.
FONTS
SOCIAL MEDIA
At Saginaw ISD, we believe in giving every staff member equitable access to post on our social media accounts. This idea birthed the communications initiative called "Our Story." If you would like access to share on "Our Story," please navigate to our page and follow a quick 5-minute training!
HASHTAGS
Hashtags are keywords or phrases preceded by the # symbol. They are used on social media platforms to categorize and make content more discoverable to users interested in a particular topic. Please use the following generic hashtags when posting on "Our Story." There will also be a whole course on hashtag use in the silver level training experience.
#SaginawISD
#OurStory
#OrangeFrog
#SISD
MISC. COMMUNICATIONS
TEMPLATES
Saginaw ISD branded letterheads, memos, Zoom backgrounds, and slide templates should be used in all official communications, both internally and especially externally. Please open the "How-To" guide to navigate using Google Slide and Google Doc templates.
BUSINESS CARDS
After approval from your supervisor, Saginaw ISD branded business cards can be ordered using the directions in the button below. Please check with your program secretaries, who may already have a list started. Do not design your own cards or add logos without permission.
NAME TAGS
You must have approval from your supervisor to order name tags, and they run about $12. Once you have approval, please get in touch with the Superintendent's Office at ext. 8701 or email jciesla@sisd.cc
SAGINAW ISD SWAG STORE
Saginaw ISD branded apparel is available 24/7, and updates are made seasonally. Please allow up to three weeks for your orders to come in. You may have them delivered to your home, office, or pick up from Red Threads in Midland.
